>HD Disc War Update: Blockbuster Chooses BluRay! Corporate Pressure, or Product Availability?
It’s the end of the war! BluRay wins! Hands down! Uhh… That’s what I’ve been reading. I don’t agree. If Walmart said they will no longer carry HD-DVD… well, that would be the nail in the coffin, but Blockbuster just made a poor business decision, and people declare the end of the war. This simply is a business decision.
Why did Blockbuster go BluRay? More than any other reason, I’d have to go with Disney’s films. Blockbuster stores have many sections, and right next to new releases would be family when it comes to most rentals. When you consider the studios exclusive to BluRay, Disney, Sony, Fox, etc. While HD-DVD has Universal exclusively, you have to go where the content is.
While Warner is working on a dual disc format that features both versions on one disc, they have been unsuccessful in convincing me that I need to purchase their dual HD/standard DVD discs. I always felt that the secret to winning this battle would be to release dual discs so while someone is buying a new movie, they are receiving a HD-DVD and DVD version at the same time so that by the time they have a player, they already own the movies. Warner Bros. has jumped onto this concept, and released dual version discs, but for $10 more making their HD-DVD releases COST MORE than their BluRay version. What is the use in this?! Now it’s cheaper for HD-DVD buyers to buy the standard DVD of a film instead of the HD-DVD version. This is not acceptable, and is hurting the HD-DVD market. Blockbuster also knows this, and would never want to invest in a disc that is dual format for additional money when they can get the lessor expensive BluRay discs. Thank you Warner for your dedication to the market, yet poor business decision to raise prices above market acceptability.
As for the studios, Fox is willing to do what it takes to move their products. They discount their discs, and continue with unusually high quality releases. When you consider that the successful movies of the summer, Spider-man 3, and Pirates of the Caribbean 3 will be coming to BluRay exclusively you can again understand Blockbuster’s choice.
Am I happy about the choice? No, but given the fact that there is a war going on at the moment, we have to hold steady until the market decides. At least Xbox 360 owners who have purchased the HD-DVD player attachment know that they didn’t have to make the huge investment into one side or another, and if BluRay does win out, you can bet the Microsoft will quickly release a BluRay attachment for the 360 as well. With the Playstation 3, you have no other choices but BluRay, and Blockbuster knows that as well. Every PS3 game renter is a potential BluRay disc renter, whereas they don’t know for sure who has HD-DVD.
After comparing both formats, my enjoyment in presentation says firmly with HD-DVD while my appreciation of which technology is superior falls on BluRay.
The saddest part of this whole war is that to most people, standard DVD is crisp and clean enough, and they really don’t need a HD disc format at all.
Before DVD, low quality, fuzzy, and full-screen VHS ruled the world. People are just not ready to repurchase their collections over again in HD.
BluRay 1, HD-DVD 0 this round. Let’s see what’s in store next. Cheers!
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